Switch: How to Change Things When Change Is Hard. by Chip Heath

Customer review for Switch: How to Change Things When Change Is Hard. by Chip Heath, Dan Heath. We all know that change Switch: How to Change Things When Change Is Hard. by Chip Heath is hard It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book ... Learn more »

Switch: How to Change Things When Change Is Hard. by Chip Heath Review: Switch: How to Change Things When Change Is Hard. by Chip Heath, Dan Heath. Chip and Dan Heath have once again summoned a lively writing style to present a series of compelling insights that make this book even more interesting as well as more valuable than its predecessor, Made to Stick. As they explain in the first chapter, "In this book, we argue that successful changes share a common pattern. They require the leader of change to do three things at once: To change someone's behavior, you've got to change that person's situation...[to cope with the fact that change] is hard because people wear ... Read more »

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